PRODUCT INSTRUCTIONAL VIDEO EXAMPLE
COVID-19 Rapid Response Test Instructional Video - 2020
The Problem
In March 2020, Clinical Reference Laboratory responded to the pandemic and expedited a COVID-19 rapid response saliva testing solution that incorporated a registration process using the CRL Clear app. Completing the registration in the app creates a digital requisition form for the patient and connects the paperwork to the saliva specimen that they send to the laboratory for testing.
The main concern was educating the patients on how to log into the app and register their kit BEFORE performing the saliva collection. Incorporating a technological aspect into the process might confuse or frustrate some patients.
The Solution
I created a brief device demo video using Adobe Premiere Pro, Audition, and PowerPoint based on the corporate team’s requests. The goal was to provide a visual example for testers to view if they were unsure of how to connect their device registration in the app with the saliva sample they send to the laboratory.
Results
The instructional video was included in the printed instructions sent out with the device and within the testing app. The video was viewed 29k+.
Tools used: Adobe Audition, Premiere Pro, Photoshop, XD, PowerPoint